Monthly Archives - March 2020

Privacy and security in social media

Social Media has become an important part of people’s lives. This is a proven fact. You can apply this statement to yourself too and would come to know that how much your life circulates around the platform i.e. “Social Media”. We know about one of the basic human needs, that is of social belongingness and networking. Talking about the older times, when the social media platform was not introduced in our lives. The people then also used to fulfill their basic need of social networking by communicating among themselves in person. People living in the same areas and nearby to each other would sit together and communicate for hours. This was also one of the way to refresh their minds or say, a recreational activity. But when social media got introduced in 1997 people got comfortable with this convenient platform. Several instant messaging and social networking sites started hitting the internet and people adapted themselves to them. From then onwards, people became more comfortable with the new technology to interact with people all around the world on a single platform within their reach. then slowly and gradually, more social media applications were developed like facebook in 2004, whatsapp in 2009, instagram in 2010 and so on.
Now, today when the world is all caught up with the new technology, getting accustomed to the digital life and updating themselves with digital transformation these applications and social media platforms have become an important part of their life. Uploading their morning breakfast to their bedtime stories, everything about their personal life is being shared over the social media and across the internet. Where are we visiting, what are we eating, what friends we have, what project and even the business details are being shared on various platforms like facebook, linkedIn etc. Keeping these things in mind we can say that the level of trust of the social media users is quite high as they tend to easily connect and accept friend requests of other social network users.
In professional world also, it is found in research conducted at the “Center for Marketing Research”, University of Massachusetts, Dartmouth, US, that the engagement of Fortune 500 companies is increasing drastically, on social networks like Instagram, Youtube and Snapchat. The report was basically on the analysis of social media accounts and blogs of these Fortune 500 companies. It was found that LinkedIn is the most popular social network with Fortune 500 companies: 498 firms on the list (98%) have accounts on the platform. Twitter is the second most popular platform (88% of firms have accounts), and Facebook is the third most popular (85%). But we should know, that there are various hackers and cybercrimes who tend to indulge and create security and privacy issues. Thus, privacy on social media is a big and critical issue. Hacking , breach of security, leaking personal information, violating privacy policy and guidelines of companies are some issues that occur which are created by attackers or hackers. Fraud is conducted by criminals by using various techniques by fooling customers on social networks like: Identity theft- where the thief steals the identity of an individual’s personal information and posts about them and uses this identity to access very sensitive information of their target users by gaining their trust. They ask for information like,
 Bank account information

 Passwords
 Credit card numbers
 Using malware(short URL’s or redirect links) to access the users omputer without his/her consent
 Contact information, etc.
Along with these there are various other ways in which the information we share on our social media may be breached and violated for illegal use. So, we need to be very much aware about what we share, how much we engage on a platform, with whom we share our personal information, weather the sites or links we visit are secure or not because at the end we are the one’s who can save ourselves from these issues by being cautious and aware about our doings on the social media platform. We should make sure that our content is being shared among our trusted audiences or we in any way are not making wrong use of the platforms. This only will make the growing usage of social media a healthy and trustworthy thing which will eventually help us in growing as a country.


Mental health during isolation

When the world is fighting with a pandemic there is one more issue that people are fighting with silently that is poor mental health.
As people around the world self-isolate factors such as anxiety, lack of social interactions and economic stressors can lead to mental health challenges.
However, some have also got this time of self-isolation to sit back and relax or have a sigh of relief as on the contrary many also claim to have an improved mental health during lockdown.
So here’s some of the tips upon how people are holding up and what has helped the stay positive- Mindfulness comes in many forms: meditation, self-affirmations, breathing techniques and writing in a diary, to name a few. Many have found these practices helpful in shaping a more positive mindset. One of the most popular suggestions was to practise gratitude, focusing on the small, pleasant moments each day brings, as well as larger things like family and community.

It’s well known that physical health and mental health go hand-in-hand. Several people reminded others to eat more healthily than usual, while many derived energy and pleasure from daily exercise despite space or equipment limitations. Thus, by staying fit and healthy.
For some, calming and creative activities like reading, cooking and gardening are helpful distractions. Many have also found comfort in connecting with and supporting others, especially loved ones. So these active distractions are helping big time in coping up with the
mental health.

Thankfully there are many organisations who are taking different steps to release the stress of their employees by engaging them in video conferencing, online meditation and many companies are also practising virtual coffee and lunch.
At last you should listen to your body. Many people suggested ignoring external opinions about how productive we should be right now in favour of finding your own rhythm.

By- Shreysii Bhattacharya AND Himanshi Verma


The Driver of Digital Transformation: Covid-19

Since the unleashing of Covid-19 as a Pandemic, it has quickly got hold of almost every community on the Planet Earth leading to health and economic crisis.
This disruption caused due to the pandemic has already experienced a huge shift in Digital Transformation in last 2-3 months as compared to past 2 Decades.
Various businesses are evolving and innovating which are driven by new mindsets and change in behaviours the society is trying to adopt due to the current scenario.
Businesses like telecom, Internet and Healthcare are evolving although other businesses are struggling to cope up due to the widespread of this deadly infection.
The new adopted solutions such as Video Conferencing, Media sharing over interne, defined official meetings and daily routine activities are here to stay even after the crisis is sorted.
Days are gone when “Let’s catch up in person” was a thing. This has drastically changed into “Let’s meet over digital media platforms, its quick and easy.”
Seeing the newly advanced mindsets, a new world with a wider vision is possibly visible.

In the current situation it can be seen that in this newly formed ‘Digital World’, people will pay more for internet services rather than paying extra for new cars or any other thing as Internet service is becoming an essential part of Human survival just like Air, water, food or shelter. This is possibly visible in current the situation.
In a gist, the world will not remain the same as the pandemic will have long lasting effects and will influence the mindsets and behaviour of people. So the requirement of Digital technology and its worldwide acceptance is accelerating Digital Transformation.

Deepankar Dixit,